How do you divide the roles within IOAN?
Jens: "I'm more scientific, and also a bit digital, because Jani is not that good with digital things"
Jani: "Now we're going to get it..."
Jens: "But Jani has a lot of great ideas and really helps me with storytelling, strategy and those things. And he can also do the bookkeeping, because I can't do that either."
Jani: "That's sweet, isn't it? And in terms of product testing, we also fit together very well, because I have a real elephant skin and Jens has very sensitive skin."