The Cosmetics Conspiracy: The Podcast

EP. 2

"I unfollowed him"

Watch episode 2 of The Cosmetics Conspiracy: The Podcast. What is the difference between a reliable and an unreliable expert? How can you find out what information you can trust?

We talk to Iryna Kremin, founder of Innocos Conferences (Innovation in Cosmetics) and self-proclaimed "professional networker". She tells us more about how she finds the right scientists for her conferences, and "how to separate truth from bullshit".

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"You need to try and measure, but personalization is key"

Biohacking, what is it exactly? Iryna Kremin knows all about it. For years, she has been keeping track of her biometric data and trying to improve her "metrics".

But how do they separate the good trends from the myths? According to Irina, there is only one way: try and measure. Only then can you know if something had a positive effect on your body.

What she is absolutely convinced of is that personalization is key. By tailoring your approach to your body's needs, you will get the best results. And we completely agree with that.

What happens at such a conference?

Conferences, especially those in an innovative sector like cosmetics, can be quite stressful. At least, that’s how Irina used to experience it. With her experience in the events sector, she made it her mission to be a catalyst and create her own dream event.

How does she differentiate herself? By making it fun from the very first moment, with scientists and entrepreneurs who are not only incredibly smart, but also open-minded, good-natured and who like to have fun.