The power of DNA
DNA: It has been hot and happening in recent years. But what does DNA mean and what can I do with it? We want to explain it to you simply and clearly.
What is DNA?
Just as computers work with codes consisting of ones and zeros, DNA does the same, but with A, T, G and C. Your DNA consists of 3 billion A, T, G and C's. That DNA code is stored on chromosomes that are part of our genome ('genome' - 'nomige': it's a pun). DNA is in fact a very long macro-molecule that is in the nucleus of every cell in our body.
It has been there since you were born. Your DNA comes half from your mother and half from your father. No one has the same DNA unless you are an identical twin. Your DNA remains unchanged in principle throughout your entire life, unless local errors start to occur during cell division. These are called mutations and they can result in diseases or abnormalities. For example, think of sun damage that, due to excessive exposure to UV light, results in skin cancer because the DNA is damaged.
But you can also have mutations from birth.
What are Genes?
Genes are carriers of information. Each of the characteristics that you carry is the result of a piece of code that makes up a gene. For example, you have the gene for eye color, and depending on the code, you have blue or brown eyes. The variations that make up this code are called alleles.

So each gene has 2 variants; 1 allele on each chromosome. Sometimes these variants are identical (e.g. 2 times blue), sometimes not (e.g. blue and brown).
What does Nomige do with your DNA?
We look at the genes that determine your skin aging and how your skin looks. On those genes, the mutations or 'single nucleotide polymorphisms' (SNP, pronounced 'snip') cause accelerated skin aging. Per gene, you can have one, two or no mutations. And that determines whether you have a low, moderate or high risk of, for example, collagen loss. With our skin care, we try to supplement those mutations or deficiencies where necessary.
Thanks to DNA analysis we can see what your skin needs, something we can't see with the naked eye or even with a special camera. We use your DNA insights as the most objective advisor in the search for a beautiful and healthy skin.
Clinical study
Dr. Barbara Geusens, the founder of Nomige, conducted a clinical study to prove that a personalized approach works better. In this double-blind study, 24 adult female volunteers with a similar genetic background (in terms of their skin biomarkers) and lifestyle were randomized to two treatments (Nomige vs. “control”) for 56 days, in a split-face design study.
The results are clear.
- 5x better anti-wrinkle effect compared to the control product
- Nomige keeps the skin barrier intact
- Up to 40% reduction in TEWL (transepidermal water loss) after 1 month
- 7x better smoothing effect
- Significantly more firmness after 1 month; up to 40% increase in firmness
Read the full clinical study here