The Truth Behind the Beauty Industry
In The Cosmetics Conspiracy, Dr. Barbara Geusens reveals the hidden truths of the beauty industry. With her scientific background as a doctor in dermatological sciences, she offers a critical and substantiated view of the countless claims and marketing strategies of cosmetic companies. For anyone who wants to deal consciously with skin care and is looking for reliable information about effective ingredients and skin care routines, this book is an indispensable guide. This work, which became an instant bestseller in the first week after publication, bridges the gap between science and consumer and separates fact from fiction in an industry dominated by commercial interests.
Indispensable book in education and the beauty sector
The impact of The Cosmetics Conspiracy extends beyond the bookshelves. The work is now used as course material in various courses within the beauty and health sector. Educational institutions such as the Vrije Universiteit Brussel (VUB), Odisee and Catholic Secondary Education use the book as a guideline to teach students to look critically at cosmetic claims. Moreover, it is recognized and supported by professional federations such as BESKO and the Beauty Federation, which underlines its scientific relevance and practical value.
Renowned expert & sought-after speaker
Dr. Barbara Geusens is not only an author, but also a sought-after expert both inside and outside the academic world. Since the publication of The Cosmetics Conspiracy, she has given numerous lectures, making consumers, professionals and students aware of the facts and misconceptions within the cosmetics industry. Her expertise does not go unnoticed: she is regularly asked by the media to provide clarification on current developments within the sector.
"Too many products"
"It is important to understand that the skin is naturally self-regulating. If there is a deficiency of certain substances, the skin will try to replenish them itself. What it does not need will in principle not be used. Sometimes the skin can even become lazy. For example, if you give the skin too much fat, or give the skin the impression that it is well hydrated (by putting a layer of fat on it), it will slow down its own processes. How would you be yourself? Why work hard when something is done for you?"
A look at the contents
With a sharp and accessible writing style, Dr. Geusens takes the reader through the most common misunderstandings and pitfalls within the cosmetics industry.
The Cosmetics Conspiracy is a must-read for anyone who wants to consciously deal with skin care and wants to cast a critical eye on the promises of the beauty industry. Thanks to its scientific basis and broad recognition within education and the professional world, this book has established itself as a standard work within the sector.
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