YOU ONLY HAVE ONE CHANCE TO MAKE A FIRST IMPRESSION
This also applies to skin care products. They are often judged by their smell and sensory attributes, as these are the only attributes you can judge directly. A buy/no buy decision is made quickly, based on your subjective preference. And while there's a saying 'there's no accounting for taste', let me tell you a little more about cosmetic textures. They have a more functional contribution than you might think.
Since the percentage of oils and water affects the texture, it also determines the mode of action and the effect on your skin. It is often misunderstood that heavy textures (rich creams, or pastes) are better for dry skin , and lighter textures (gel or lotion) are better for oily skin .
It is not only the 'base' or texture of the emulsion that plays a role, but also the type of active ingredients and their concentration . This makes it perfectly possible to tackle dry skin with a lighter texture such as a lotion. For example: the active ingredients urea, glycerin or hyaluronic acid are all soluble in water. They can be perfectly absorbed in a gel-like structure and still provide intense hydration, although the base does not contain a significant amount of lipids. These actives work by attracting water molecules and bonding to the skin's surface, leaving it supple and hydrated.
